Apple Marketing Mix - 3815 Words

0.0.0 Introduction Marketing Mix is a major theory in modern marketing that involves basically all that a corporation can utilize to persuade consumer perception auspiciously in favor of its products or its services, in order to meet organizational and consumer objectives. That is, marketing mix involves crafting and implementation of a marketing plan. In this assignment, I will discuss the most important marketing mix variables as grouped by Prof. E. Jerome McCarthy: i) Product ii) Promotion. iii) Price iv) Place (Distribution) During this assignment I am going to be making my reference to Apple Inc., specifically looking at their iPhone product. I will therefore refer to Apple and how they diversified their iPhone†¦show more content†¦This model was priced at US$499 for 4 GB of storage which had no expansion card slot and US$599 for 8 GB. Here apple strategy was to penetrate the market, and thus as a result there was a lot of money spent on speculating the product and its promotion. 1.1.2 iPhone 3G The iPhone 3G was introduced in July 11, 2008. The iPhone 3G supports faster 3G data speeds via UMTS with 3.6 Mbps HSDPA, and assisted GPS. This model was introduced at $199 for the 16 GB and $299 for the 32 GB. This upgraded model has longer battery life and a 3 Mega Pixels auto focus camera. Apple having established its market in the USA with the iPhone Original, now concentrated on expanding more to the global market. This model is still in production together with the iPhone.(together with which iphone?) 1.1.3 iPhone 3GS This model has improved computer performance, which is faster, has a camera with higher resolution and an increased video capability, voice control, and support for 7.2 Mbps HSDPA downloading. It was launched in the U.S., Canada and 6 other European states on the 19th of June, 2009, later, in Australia and Japan on the 26th of June and worldwide in July and August 2009. This model was also introduced at $199 for the 16 GB and $299 for the 32 GB. Like the iPhone 3G, Apple concentrated on the expansion of the market share for this model. 1.2.0 Quality I am going to deal with the quality as a whole, as a generic characteristics of allShow MoreRelatedMarketing Mix : Apple Inc.1933 Words   |  8 PagesAssignment 1: How Brands are built Part 1. Proposal Apple Incorporation Overview Apple Inc. plans, produces, and markets versatile correspondence and media gadgets, PCs, watches, and convenient advanced music players around the world. The organization likewise offers related programming, administrations, frill, organizing arrangements, and outsider advanced substance and applications. It offers iPhone, a line of cell phones that involve a telephone, music player, and Internet gadget; iPad, a lineRead MoreIntegrated Marketing Communication Mix Of Apple Inc.2255 Words   |  10 PagesSummary Integrated marketing communication mix is known as a very important element in a company. Therefore, market managers have to always concern the IMC mix and study it to assist operation of the company. The aims and objectives of this report are to analyse the existed integrated marketing communication mix of Apple Inc. and review the smartphone market environment in the UK. Mainly focus on how branding and positioning can help the design and implementation of IMC mix and the importance ofRead MoreIntegrated Marketing Communication Mix Of Apple Company3208 Words   |  13 Pagesdepend on marketing strategies. It is therefore not only a means but a tool implemented to reach the target audience. Marketing is the drive to implement company’s targets. It is the communication means through which company products and services get to the final consumers. Therefore, inevitably an effective marketing strategy will yield to more profitable outcome. This report will analyse and access the integrated marketing communication mix of Apple Company in the United Kingdom. Apple Company dealsRead MoreA Study of the Company Apple Regarding the 7 P’s of the Marketing Mix2183 Words   |  9 PagesA study of the company Apple regarding the 7 P’s of the Marketing Mix 8 September 2010 Contents Introduction......................................................................... 3 Creators/Founders................................................................ 4 Marketing Mix...................................................................... 5 Product.................................................................................. 6 Price....................................Read MoreIncreasing Competition Between Low Cost Carriers1679 Words   |  7 PagesSingapore Airlines. Is has been a raising star in the LCC industry, thus makes me interested in analyzing their marketing strategies, find out that whether only the marketing mix contributes to their success, or there are some other factors effecting. The following paragraphs will analyze Scoots’ marketing mix in advance, and then move forward to some other success factors. Marketing Mix The core value customers get from taking an airplane is the service of traveling or transportation. As a traditionalRead MoreMarketing Mix Analysis, And s Growth Matrix3309 Words   |  14 Pagesthe best selling headphone company. It is important to understand the strategies companies have used to learn from not only their successes but also their failures. This report will address and highlight strategies such as: Porters five forces, Marketing mix analysis, and Ansoff s growth matrix. These strategies are all useful tools companies use in order to become better companies and increase sales. At the end I will state my opinions on the company Beats. Read MoreMarketing Strategies For The Business Strategy For 20151526 Words   |  7 Pagesplatforms has been one of the factors of print magazine circulation decline and the reason for companies to invest more money into digital marketing (Hucker, 2014). 1.1 Business Plan Aims This business plan carries out a detailed proposal of the launch of the new magazine in the publishing industry, results of the market research for the target readership and marketing strategies for the launch. 2.0 Company Summary (Introduction) Fidà ¨le Magazine is a publication that wants to deliver information aboutRead MoreThe Marketing Strategies That Beats By Dre2304 Words   |  10 Pagesanalysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....5 Porters Five Forces Analysis in the Premium Headphones Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Marketing Mix Analysis of Beats by Dre †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5-6 The Ansoff Growth Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6-7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Executive summery This article purposes to highlight the marketing strategies that Beats by Dre has used to become as successful as it is. The history and origin of the organizationRead MoreTopshop Company Profile Essay6285 Words   |  26 Pagesway for Topshop to penetrate and expand their presence within the United States. This also means that Nordstrom will share in the profits, in return for the low risk method for Topshop to expand within the US. This move also allowed for reduced marketing costs as well as for Topshop to target a different target market through Nordstrom’s regular customers, which are generally weighted in the older age groups. Nordstrom would also be able to provide Topshop a reliable, established brand name withinRead Morenone Essay1361 Words   |  6 Pagesï » ¿Marketing Mix Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close

Mental Health And Its Effects On Health - 5556 Words

Believing myths such as the use of treatments or herbal remedies that have not been shown to improve health conditions and believing that human biology is well understood and unchanging has impacted the practice of social work as it limits our understanding of human biology especially in regards to mental health. This limitation therefore also limits the capability of social workers to effectively help their clients. For example when social workers recommend their client take herbal remedies for depression such as St. John s Wort, they believe that they are helping their condition, however, this remedy is dangerous as it can interfere with drugs and can cause heart problems. Not knowing this causes social workers to give advice that could possibly hinder their client instead of instructing their clients to check with their physicians or psychiatrist. A lot of herbal remedies or treatments are commonly known to be safe, but have bad side effects for those with mental health disorders. Giving advice to use these remedies has created problems within the field of mental health as it hinders the client’s treatment and continues the cycle of ignorance. A professor in college stated that when working with those diagnosed with a mental illness, it is important to remember that they are not their disorder and that their disorder is a separate entity from themselves. If we believe in in the myth that human biology is unchanging then we fail to believe that people with mentalShow MoreRelatedThe Effects Of Stress On Health And Mental Health Essay1619 Words   |  7 PagesStress Have you seen a mental health expert about a mental health disorder, or were you diagnosed for such a condition? Most people will answer no even if they had a mental or emotional health issue in the past. Heath includes physical health and mental health, it’s not just physical. A lot of people hate to admit that they have mental disorder, and they might even refuse to seek a professional health care. It’s really important for people to take care of any emotional or mental issue that they areRead MoreMental Health And Its Effects On Health Essay1938 Words   |  8 PagesMental health Hundreds of thousands of people die due to suicide every year. This number is estimated to double by 2020 should the current trend continue. The primary cause of these suicides is mental disorders and harmful use of alcohol - which in itself is a result of mental health related conditions. The World Health Organization reports indicate that 20% of the world s children and adolescents suffer from one or more mental disorders and according to the Kim foundation, 57.7 million peopleRead MoreMental Health And Its Effects2519 Words   |  11 Pagestoday’s society mental health has become something that is becoming more known to individuals. Mental health is something that is as serious as a physical illness but it is still feared and misunderstood by many people including those who are diagnosed with mental illness. There are many forms of mental illness that include; anxiety disorders, depression, bipolar, schizophrenia, eating disorders, obsessive-compulsive disorder and phobias and panic disorders. Many individuals with mental health seek helpRead MoreThe Effects Of Mental Health On The Workplace987 Words   |  4 Pagesmany of us, work is where we spend most of our waking hours. Because we devote so much time to our work environment, certain needs must be met from our employers so that business can run efficiently and productively. I have chosen the topic of mental health in the workplace, as it is an area where I believe employers should focus more attention to in order to have a better understanding of the challenges their employees may face. A productive employee who is able to meet their scheduling requirementsRead MoreThe Effect of Concussions on Mental Health803 Words   |  4 PagesConcussion’s Effect on Mental Health As of May 23, there have been over 2,200 lawsuits against the NFL over concussions. Most people think that concussions occur only during huge helmet-to-helmet collisions resulting in a player being knocked unconscious. These hits do cause severe concussions but the truth is that most concussions happen during small hits or in a dog pile. These mild hits add up and take a toll on your brain. I believe that the NFL should implement a concussion limit and mental testRead MoreThe Negative Effects Of Mental Health1050 Words   |  5 Pages Mental health is a critical aspect of anyones well-being. However, struggling with a mental illness can negatively affect that. Mayo Clinic defines mental illness as a wide range of mental health conditions — disorders that affect your mood, thinking and behavior. 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According to the National Alliance of Mental Illness, â€Å"Approximately 1 in 5 adults in the U.S.—43.8 million, or 18.5%—experience mental illness in a given year.† (NAMI)Mental health is not acted upon as seriously as it should be, and shouldRead MoreMental Illness And Its Effects On Mental Health2155 Words   |  9 PagesThe term mental illness is used to describe a disorder that causes a person to express themselves differently, this may be through their behaviour or thinking (WHO, 2016). According to the BBC website at least 1 in 4 people will be affected by a mental illness, and this could be triggered by an event or some trauma in their life (BBC, 2016). Mental health problems can trigger a mental illness, for most people th e signs of mental health deterioration do not develop into a full mental illness, thisRead MoreMental Health And Its Effects On Children Essay2322 Words   |  10 Pagesrecognized and well- known around the world that the mental well-being of one’s parents largely affects the development and or the emotional and mental states of oneself. Research is becoming much more widespread and researchers could make important recommendations on how to intervene in the lives of children with parents suffering from mental illness to best prevent harm to their health and well-being as they grow. It has been found that the most common mental illnesses among people of child-bearing ageRead MoreMental Health And Its Effects On Society1289 Words   |  6 Pages Everyone is different in society. There are special individuals, which are affected by mental health illnesses. Mental health issues can affect society both negatively and positively. There are cultures that treat these individuals like the reincarnations of gods. On the other side, there are cultures that isolate these individuals and look for cures to these pathologies. Mental health illnesses are important because they have to be studied to understand their cause, whether it may be biological

Character Analysis of Connie free essay sample

Then one day her family leaves her alone and she notices the boy in the car comes to her house and she finds out that he seems to know everything about her. He demands that Connie come to him and in then th story ends as Connie walks out the house toward the mysterious boy. Connie is sexually active, scared, and deceitful. Connie is sexually active. Oates states how Connie knows she is beautiful and she gets a great deal of attention from boys. Connie knows she is gorgeous, so when she goes out, she shows off her body more. When Connie meets the older boy in the resturant, she spends hours with him, and they went in an abandoned alley. Connie often states that she believes sex is a beautiful and fun feeling. Going with this stranger Connie has just met for hours implies she is sexually active in some way. We will write a custom essay sample on Character Analysis of Connie or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What Oates is trying to say about young girls in general is that by showing off their bodies and meeting with older boys, sex will be pressured onto them. More young females will want to become more sexually active by assuming sex is all good and fun. Connie is scared. Connie does not seem to be afraid of anything. However, once this stranger appears at her house, she becomes a bit more frightened. Connie was always used to doing what she wanted with whomever she wanted. Along came Arnold, who commanded her to come to him and do things with him. Suddenly, Connie does not have the choice anymore. He threatens to harm her family so she is scared and cannot bring herself to even call for help. What Oates is trying to say about being scared is that one will not be scared until the option of deciding for ones self gets taken away. Connie is deceitful. Connies mother often degrades Connie for being vain. Her mother does this because she is worried about Connie and knows Connie gets a great deal of attention from males. Connies mother knows what can happen to her if she does not start being careful. Connie still goes out grabbing the attention of boys even though her mother says otherwise. What Oates is trying to say is that children should always listen to their parents, or they may end up in danger. Oates tries to get the reader to understand that parents have been through it all, and children should learn to listen more. In the short story Where Are You Going, Where Have You Been? Oates shows that Connie is sexually active. She is sexually active because she shows off her body and is curious about sex. Connie is scared because she had no choice in what she wanted to do. Connie is deceitful because she did not care or listen to her mother.