Kecak Dance Essay Example | Topics and Well Written Essays - 2000 words

Kecak Dance - Essay Example This is apparent from the male gender’s checkered costumes won from the waist besides the performers’ array as they do the dance. From its inception to date, the dance has earned itself an incomparable fame globally owing to its magnificent aspects that comprise the entire performance, which this essay seeks to elaborate. Kecak Dance comprises an amalgamation of various Indian cultural exorcism movements and themes whose purpose entailed to narrate Ramayana account (Ubud). The dance represents 1930s’ work done by both Wayan Limbak and Walter Spies, where due to their immense and varied knowhow, emerged with a dance that is of its own category (Cormier). These composers sourced ideas from the Indian culture whereby they merged them with the knowhow they possessed with the intention of narrating Ramayana account by acting. This is manifested from the various aspects depicting Walter Spies’ artistic touch, for illustration, checkered pants, varied consumes ha ving dragon images, and the performers’ fascinating array while dancing. The dance’s creators intended to present their composition to the Western tourists, hence prompting Wayan Limbak to popularizing it globally. Therefore, Wayan Limbak ended up forming troupes meant to organize numerous functions globally with the intention of reaching many people (Cormier). Kecak dance is one of the numerous Indian expressions of Ramayana account. Principally, this is Hindu epic where artists from its inception have devised numerous ways to represent it, for illustration, carving and even using canvas (Bakan 88). The account starts with the arrival of Rama accompanied by his wife Sita and immediate brother Laksmana in the jungle. Owing to the Rama grandmother’s trickery, the trio found themselves exiled to the Dandaka forest where they thought would offer them privacy they needed. Conversely, all their actions and missions in the forest were under the observation of demon Ra hwana. The demon started lusting after Sita where it sought ways of separating the trio to abduct her from the two men. The accomplishment of this mission was via his prime minister who transformed himself to a golden deer to lure Rama away from the wife. Then the demon approached Sita in the form of a hungry priest desperately in need of assistance (Bakan 86). Finally, the trick succeeded, where Rahwana abducted the wife and proceeded with her to his palace. Rama and his brother on realizing what happened to Sita, they embarked on a search mission intended to rescue her from the demonic kingdom with the aid of Sugriwa’s monkey army. This is evident from the dance’s certain movements that are similar to those of monkeys, as they try to put off fire while engaging Meganada until they defeated him. Hence, the story acts as the theme if the dance where performers narrate it using actions besides chanting (Nettl et al 89). Initially, in 1930s the Kecak dance’s perfo rmers were only men, though as years progressed the organizers included women. Since, some of its scenes’ roles entailed female performers, for instance, the Sita’s position who was Rama’s partner. The most intriguing aspect of the Kecak dance is its unique mode of staging. Since, the audience without proper knowledge of its thematic account can perceive it as being illogical and loose interest. Therefore, the organizers mainly ensure there is adequate literature

Logos in Adverstising Essay Example | Topics and Well Written Essays - 3500 words

Logos in Adverstising - Essay Example The paper tells that the logo that is used with fashion is one of the most important concepts that are used, specifically because it relates not only to the corporate identity but also to fashion statements. The products and the logos which are connected to these become the link to style that is used. The product of fashion then becomes dependent on the brand logo and the relationship which this creates to different consumers. Understanding and evaluating this links creates a stronger understanding of how brand identity can be altered with the fashion statements that are available. The concept of advertising and brand identity has become more important and relevant with the growth of businesses into modern times. It has been found that advertising is not only able to establish a company and the identity which they hold. It also creates a sense of value that is added to the company and the way in which consumers perceive this. Creating a sense of added value leads to a conscious choic e of one linking to the identity of the brand, specifically because the mind relates to the brand. The psychological relationship to the brand then continues to develop by creating a relationship to the consumer. If the brand identity is not strong, then the conscious choice of the consumer also focuses on how the product or service won’t be able to provide the best results. For the strong brand identity, is a relationship that the consumer creates that is developed from the belief that the brand is able to provide more value to one’s life, identity and the use of products that are associated with this. ... As the international brands continue to grow are more distinctions that fashion industries are required to make that help with the recognition of the brand. The image, advertising and the global campaigns that are created need to move across boundaries and focus on creating an international culture that recognizes and relates to the fashion which is established. The use of specific campaigns is one which creates separation from the identity and the celebrities which are used. However, the brand that is used is able to move across boundaries, specifically because it is recognized as the latest fashion statement of the brand, as opposed to a specific culture. As the world and the international concepts become even more established are specific associations with creating a strong identity against competitors and which helps with the recognition of the global consumer (Moore, Fernie, Burt, 919). Relationships of Brand Identity The concept of building a strong brand with fashion for the m arket is one that is shown through a variety of examples. Brand identity that is used within the international market is one which is identified specifically by creating a relationship with consumers. This moves outside of cultural identity and into attitudes which describe the clothing and fashion and which create a different response within the market. For example, the Hilfiger brand is one which is known to carry specific attributes and styles. Most describe this as couture clothing through the advertisements and brand name which follows this. The styles that follow continue with the overall creation of couture clothing that is recognized with the brand name. By keeping this specific attitude,